Week 10- G.I. Joe Action Figures

for this weeks blog task, i have chosen to look at G.I. Joe dolls. I think G.I. Joe dolls are quite unique, as they are aimed at boys, and dolls are considered "girls toys". These dolls use images of gender to market their products. The products which can be bought include the dolls or "action figures" themselves, as well as accessories for the action figures to enhance the childs game.

G.I. Joe's are considered the boy's toy version of Barbie. However, the difference between the two is quite significant. While the Barbie's show images of women as carer's and career women, G.I. Joe's depict images of war and violence. The different images protrayed suggest different gender roles and suggest that girls and boys should act differently.

The G.I. Joe dolls also encourage violence, as some of the accessories include guns.

http://www.hasbro.com/gijoe/default.cfm?page=toys