http://www.catwalkqueen.tv/2006/05/mcdonalds_fashi.html
This web page really shoes the lengths some people will go to as a consumer of brand names in America. It shows that not only is the large and widely known fast food chain, McDonalds selling food, but it is also cashing in via a clothing line as well, this means that it can attract more then just fast food fans or addicts. It also shows the lengths some people will go to in order to follow the latest trends, and spend $56 on a t-shirt quoting a McDonalds line.
The website post also states the other trend in America right now, not that it's a brand, but the size-0 craze, which is also catered to with trends and brand jeans in the form of skinny jeans as well as other fashion trends seen on the catwalk, these type of images and body ideals are not good for young and influential young girls as well as boys.
However the poster does go on to say how she also disagrees with the new trend of McDonalds slogan t-shirts, "I just wonder how many of the twiglets buying these up in the teeny sizes actually appreciate the irony of advertising the worst kind of junk food? I'm with Papierblog on this one. It's all a bit too much for me!"
Another thing is if celebrities really were wearing these t-shirts, not only would they be promoting yet another trend, but advertising to their young fans greasy, fast food that is not healthy.
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I found Hanny's website really interesting and was quite shocked that they have created Mc Donald styled t shirts! I've seen Disney ones in top shop and New Look but to advertise some fast food restaurant and depict it as cool is quite strange to me. I personally wouldn't walk around fashioning the fast food place and I'm personally amazed that a magazine like Elle Girl and In Touch would include it into their magazine. It goes against what they represent, which is to look and eat healthy and the models that are frequently featured in their publications would never go near a Mc Donalds. It seems like an mediocre trend like the 'rolling stones' fashioned t-shirts of recent production that can be bought in many fashion shops and can be seen by many young women who probably don't even know who the band are. Therefore, i think that this new Mc Donald t-shirt trend will become one that is just as insignificant, worn by people who don't understand the principles of what wearing such a t-shirt means, advertising an unhealthy American conglomerate fast food restaurant and giving them another commodity to sell and make more money (as if they don't make enough as it is!).
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